ONLINE COURSES HAVE NOW BEGUN!!!
The convenience of online courses, combined with the expertise of our professors!
USE teaches the business of sports management and marketing, plus we offer sponsorships and partnerships to corporations who want to communicate with the sports industry, from the grassroots to colleges to the professional sports leagues to global sports events!
Contact us about your special needs. Workshop and seminars are available for you and your groups, schools, and organizations.
In addition, we have continuing education available for both single courses and our certificate program. All courses are aimed at helping your sports management career. Over 30 industries are hiring sports management professionals.
See our course catalog for an in-depth description of all courses.
This course explores the key principles and practices essential to effective sports management for high school and youth sports, collegiate sports, international sports, and sports played at the professional level.
This course provides an extensive evaluation of Sports Management thinking, tactics, and strategy. It explores the different relationships among the consumer/fan market and the sports industry market. It includes an in-depth discussion on how management and marketing affects the sports industry through “The Nine Pillars of the Sports Business”.
Weekly video conference Thursdays from 6:30 – 8:00 pm EST.
Professor: Neil J. Simon
This course is designed for sport leaders, whom we call “champions,” who belong to a sports organization and are charged with creating or implementing a sport program, while maintaining those efforts as times change. This course presents information about sport leadership and leading, plus provides assistance with professional and personal development looking at leadership strategies from western and eastern cultures.
Weekly video conference Thursdays from 7:00 – 10:00 pm EST.
A practical introduction to the field of sports management, marketing and leadership. This course explores the everyday functions performed by major league officials, club front-office personnel, NCAA athletic directors, and others employed in event management. Topics include sports publishing, promotion, special events, research, public relations, club marketing, ticket sales, broadcasting sales, event management and future trends, including the Olympics and World Cup.
Weekly video conference Thursdays from 8:30 – 10:00 pm EST.
This course examines event risk and liability with an added focus towards the realm of sports. Through the use of scenarios, students will learn how to recognize, manage and limit risk in various small, medium and large event venues. In addition to evaluating risk, students will become familiar with the coordination of government and private resources to address such issues as overall security and safety, alcohol and drugs, medical facilities, fire safety, availability and quality of food and water resources, bathroom facilities, and the specific issues of indoor vs. outdoor events.
Weekly video conference included with the course.
In this course, you will learn the essentials of interviewing skills and what you need to know about networking, internship and job interviews. Learn to present yourself professionally by using personal narratives, strategic questions and excellent follow-up so you can land the position you want in a competitive market.
Weekly video conference is included with this course. Time TBD.
Examine how basic marketing principles and functions are applied to the sports industry. High school students will work toward career/college goals through online classroom instruction and hands-on marketing activities. The course explores sport consumer behavior, sports market segmentation, distribution decisions in sports marketing, sponsorship and endorsement, sports brand management and licensing, legal issues in sports marketing and career opportunities.
Weekly video conference Thursdays from 6:00 – 7:15 pm EST.
Everyone is capable of leadership. By sharing a series of alternative perspectives of leadership, and by considering these perspectives, participants will build a personal model of leadership that they can put to immediate use in sports management. Examine the process of leading, planning, and managing a given sport organization’s future in a multicultural environment in the new millennium.
Weekly video conference Wednesdays from 7:00 – 8:30 PM EST.
This course gives students a general overview of the game of soccer and its world structure (FIFA), offers a good understanding of the 17 laws that govern the game, and introduces students to the game’s major tournaments. At the core of the course are the women’s game and the differences between coaching women and men in college.
Weekly video conference Mondays from 8:00 – 10:00 PM EST.
The Sports and Entertainment Venue and Event Management course outlines the basic necessities for the successful operation of venues and events. It covers operation of the physical facility such as maintenance and building improvements as well as the staffing, training, and business planning needed to operate a first-class facility. It also describes critical details for planning, budgeting and executing a wide range of events from small to large scale. Throughout the course, we discuss trending industry topics and how they affect our daily operations.
Weekly video conference Mondays from 8:00 – 10:00 pm EST.
Each student, upon registering for one or more courses and by downloading or otherwise accessing course materials agrees
- to pay all charges for Universal Sports Education courses and materials promptly and in full;
- to abide by all rules, requirements, and regulations established from time to time by Universal Sports Education, its owners, employees, and contributing professors;
- to not publish, distribute, or otherwise provide to any other person or entity all or any party of the course materials;
- that all copyrights and other intellectual property rights in the course materials belong exclusively to Universal Sports Education and its owners, employees, and contributing professors; and
- that the student is entitled to withdraw from a course only during the first two weeks after it begins, in which case the student will receive a refund of 85% of the amount paid by the student. Course credit, including credit for students who register for a course more than two weeks after its first class, shall be subject to Universal Sports Education’s discretion and approval.
Follow this link to sign-up for the desired course: