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Whether working on fan development for a professional sports team, planning new products for a sportswear firm, or negotiating sponsorship deals for a Fortune 500 company, sports marketers are at the center of a multi-billion-dollar global sports marketplace.

Marketing through sports, in particular, has gained prominence since the 1980s. Companies promote products and services by sponsoring teams and athletes, airing television or radio ads during sports events, or purchasing advertisement at sports venues. Such products and services need not be related to sports: financial services companies, Internet service providers, and even Internet retailers have sponsored teams and athletes.

My question to all of you is, “What are the most interesting, but often overlooked career opportunities in sports marketing?”

I can’t wait to read your responses.

Have a great day!


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