Whether working on fan development for a professional sports team, planning new products for a sportswear firm, or negotiating sponsorship deals for a Fortune 500 company, sports marketers are at the center of a multi-billion-dollar global sports marketplace.
Marketing through sports, in particular, has gained prominence since the 1980s. Companies promote products and services by sponsoring teams and athletes, airing television or radio ads during sports events, or purchasing advertisement at sports venues. Such products and services need not be related to sports: financial services companies, Internet service providers, and even Internet retailers have sponsored teams and athletes.
My question to all of you is, “What are the most interesting, but often overlooked career opportunities in sports marketing?”
I can’t wait to read your responses.
Have a great day!
Come join USE on LinkedIn! Our new LinkedIn Group: Universal Sports Education (USE), dedicated to the support and discussion of TEACHING THE BUSINESS OF SPORTS!
Universal Sports Education (USE) is an online sports marketing and management certificate program, leading to career options within the $120 billion global sports industry. Sports marketing, management and special event planning offer opportunities in a rapidly expanding specialty.
The sports industry needs highly trained professionals to meet the challenging pace of sports marketing, management, economics and a healthy lifestyle that will define growth patterns in tomorrow’s marketplace. Combining these with the global expansion of professional, armature, recreational and spectator venues, sports management has become more complex and necessary. Successful organizations in the sports industry and education are looking for tomorrow’s leaders to have specialized knowledge and skills.
Our USE mission is to offer a long distance education program that will connect learning opportunities with your sports management career ambitions.
Universal Sports Education USE